The secret to plump, glowing, and healthier skin, especially if you have dry, sensitive, and eczema-prone skin, is to protect and restore your skin barrier in every step.

Essentially: cleanse, moisturise, and protect.

And this doesn’t need to be complicated at all. In fact, the simpler, the better, especially if you’re using products especially formulated for your skin type.

Morning Skincare Routine

Cleanse: excess sebum and dead skin cells can clog your pores, and you really want to make sure that the products you apply in the morning are well absorbed. But do steer clear of harsh cleansers that can strip your skin and affect its natural moisture barrier. Dermatologically tested foaming cleansers free from soap and sulphate are an excellent choice!

Moisturise: whether it’s summer or winter, our South African weather can be harsh on the skin. So prepare your skin for the day with a gentle formulation that hydrates your skin and helps to preserve your skin’s natural barrier. Look for something that can give you long-lasting hydration and is enriched with emollients like Glyceryl stearate to keep your skin soft and smooth.

Protect: always wear an SPF to defend against the effects of UV rays, even on cloudy days. If you can find an all-in-one moisturiser that includes broad spectrum protection, even better. And don’t forget to balm your lips! We recommend paraben-free lip balms with vitamin E for that added protection.

Evening Skincare Routine

Cleanse: even if you don’t wear makeup, you still want to cleanse at night. And with the right cleanser, you can wash your face morning and night without drying out your skin. Especially because at the end of the day you want a cleanser that reaches deep into your pores to gently draw out all those impurities, leaving you with clean, soft skin, ready for a night of restoration.

Moisturise: replenish dehydrated skin with intensive moisturising cream that promotes skin recovery from the damage of a long day. Believe us, your skin works just as hard as you do, and this is a golden opportunity to restore your skin barrier overnight. This is where you want a night cream that’s formulated with nourishing oils and antioxidants.

Protect: this is an excellent time to apply a serum as your skin prepares for repair-mode. Especially a serum that contains hyaluronic acid for intense moisture and microalgae to protect your skin from drying out while you sleep. This is also a good time to balm your lips with a lanolin, vitamin E, and beeswax combination for nourishment and regeneration.

Introducing E45’s new face care range for dry, sensitive, and eczema-prone skin.

We love E45’s Face Foaming Cleanser for morning and night skincare routines. Dermatologically tested,1a free from soap and sulphate,1b and gentle on delicate skin,1c this is a wonderfully refreshing foam that reaches deep into your pores without compromising your skin’s natural moisture barrier.1d

We choose E45’s all-in-one Daily Protect Moisturiser with SPF 30, UVA and UVB filters.2a Intensely hydrating2b yet lightweight,2c it soothes, softens, and protects sensitive skin from sun exposure and everyday pollutants.2d This long-lasting moisturising2e gem contains three emollient ingredients, including Glyceryl stearate,2f that work together to lock in moisture and help restore your natural skin barrier.2g


We don’t need to look any further than E45’s Face Night Cream for skin recovery and intensive moisturising.3a Formulated with five deeply nourishing oils3b and a high concentration of antioxidants,3c this quick-to-absorb3d and nourishing3e night cream is designed to hydrate, soften, and replenish, restoring the skin barrier overnight.3f

What’s not to love about E45’s Hydrating Face Serum for an instant hydration boost?4a With a clinically proven triple moisturisation complex,4b this serum contains hyaluronic acid4c for intense moisture4d and microalgae4e that protects your skin from drying out.4f It helps to strengthen and restore your skin’s natural barrier4g and locks in moisture for an impressive 48 hours.4h

And we’ll always keep E45’s multi-purpose Lips & Dry Spots Balm on hand. Made with highly purified lanolin,5a Vitamin E,5b and beeswax,5c this versatile little number helps your lips and skin to regenerate,5d leaving your skin feeling hydrated, soft, and supple.5e You can even use it for small, dry, skin patches on the body and hands.5f

The NEW E45 face care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.


References :

  1. E45 Cleanser Final Claims Grid, October 2021.
  2. E45 SPF Day Cream Proof of Effect, December 2022.
  3. E45 Face Night Cream Proof of Effect, January 2023.
  4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
  5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.

Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. 202407101016542. July 2024.